Client

ITT Water & Wastewater (Xylem)

Case/application

Client event 

Mission

ITT Water & Wastewater (now Xylem) wanted to enlighten their current clients about the fact that ITT was a collection of several brands and technologies, not just the one the client was acquainted with. I.e. customers of Flygt submersible pumps might not know about Leopold’sgravity filtration systems.

Solution

Posh came up with the idea to create a pipedream game (as ITT was a water solutions brand) that most are familiar with. The game idea was to drag pipe parts to complete a whole pipeline before your 30 seconds were up and the water would start running. To put some obstacles on the way, you had to drag the correct brand logotype to a product silhouette. Once unlocked, the product would lighten up and your pipeline become unlocked.